Amidst a rapidly evolving tech landscape, this company is pioneering technology integration growth, empowering businesses with cutting-edge hardware solutions and an SAAS platform.

Company Profile

This company specialises in delivering hardware solutions along with a SAAS platform, enabling businesses from various scales, including large enterprises and innovative SMEs, to revolutionise how they deploy and integrate advanced technologies like IoT, Edge, AI, ML, and Data Analytics.

CEO’s Mission

Recognising the company’s limitations in its current state for sustainable growth, the CEO sought a new strategic direction and funding to increase market share and ensure long-term viability. The young and inexperienced management team, mostly in their 30s and having been with the company since its inception, needed the guidance of seasoned leadership to navigate the complexities of scaling up.

CFO’s Objectives

  • Oversee day-to-day business management as CFO.
  • Redesign operations and processes to facilitate scalable growth.
  • Collaborate with the CEO to pivot the company strategically in key business areas.
  • Foster a culture emphasising delivery and operational excellence.

What the CFO Did

Provided Leadership and Strategic Insights

The CFO conducted a comprehensive 360-degree review of the company, collaborating with department heads to identify and address challenges impeding growth. Key changes were implemented in crucial business areas to prepare the company for expansion in technology integration growth.

Designed and Delivered a Transformational Change Roadmap

The Director recognised the need for significant changes across various sectors of the company, as the existing structure was not conducive to scaling up or out. In collaboration with key stakeholders, a transformational change roadmap was developed, considering the needs of employees, products, operations, and customers. This strategic plan was aimed at maximising the strengths of the company, its people, products, and technology, without disrupting ongoing business activities.

Day-to-Day Management of the Business

The Director was instrumental in cultivating a culture focused on identifying and managing daily challenges, successes, and opportunities. A talented team was assembled to support the company’s new direction. The CFO introduced performance and workflow management using the Objectives and Key Results (OKRs) framework and standardiaed management tools and IT infrastructure. This approach was pivotal in driving technology integration growth, ensuring the company was well-equipped to adapt and excel in the dynamic tech industry.

The Results

  • Successfully developed additional pipeline valued at £8.2m  
  • Successfully secured £6.5m investment to support new business plan 
  • Increased operational efficiencies by 32%   
  • Lowered initial costs by 25%