Laura is a highly accomplished technology marketing specialist with over two decades of experience in both B2B and B2C marketing. She has held key leadership positions as a seasoned board director. She oversaw marketing functions on a global scale, including client engagement, proposition development, and sector-specific marketing teams. Her impressive career has included roles at esteemed companies such as HP, Fujitsu, Sopra Steria, and NCC Group.
At NCC Group, she undertook a transformative role, restructuring and upskilling the UK Marketing Function. Her strategic initiatives contributed significantly, resulting in an additional 5% increase in overall sales revenue.
As a technology marketing specialist, Laura’s expertise extends to global visibility. She secured the third position globally for share of voice, positioning companies as dominant industry players. Furthermore, her dedication to customer relationships led to a remarkable 23% repeat visitor rate for customer relationship programs, emphasising her customer-centric strategies.
At Sopra Steria, Laura increased sector awareness by a remarkable 60%, adding £50 million to the company’s pipeline, and improving ROI by an impressive 30%.