A Short Guide to Raising Capital for Startups
If you want to create and build a start-up, you’ll need funding and a method of raising capital to make your dream business a reality. Raising capital for startups can be hard work, so expect to take up to six months to get the funding you need, and plenty of pitch tweaking and rejections along […]
A Guide to Building a Growth Marketing Plan
In this article, we take a look at how a business can benefit greatly from growth marketing, and show you how to get started with your own growth marketing plan. What is growth marketing? Growth marketing is a term that is often used in the tech industry to describe a data-driven approach to marketing. Unlike […]
5 Reasons You Need an Outsourced FD
Most CEOs and MDs would agree that having an FD would be a valuable – make that, essential – addition to their company. However, bringing on a Finance Director is a risky and expensive undertaking. It may also be the case that your business is simply not at the stage yet where it needs the […]
What Is A Virtual Finance Director?
A virtual Finance Director is a professional who provides financial advice and guidance to a company or organization remotely, usually by video conferencing software like Microsoft Teams or Zoom. By providing this service, businesses can save on the cost of hiring a full-time counterpart. Virtual FDs can also be hired on a project basis to […]
Interim Finance Director: A Short Guide
Hiring a Finance Director isn’t an easy task – it’s a considerable risk and investment, with an exhausting hiring process that takes time and funding. While the search for the right permanent Finance Director is happening, a good option for any business is to appoint an interim Finance Director, who can support this important transition […]
5 Powerful Reasons To Hire a Part-Time CMO
Want to up your marketing game because your company is scaling fast? But don’t have the budget to hire someone full-time? The answer could lie in hiring a part-time Chief Marketing Officer (CMO). A part-time CMO will help you take charge of your marketing strategy and bring it to life, delivering results that reflect your […]
Hiring an Outsourced Marketing Director
Marketing is one of the most important aspects of any business, but it can also be one of the most difficult to manage. If you’re a CEO, MD, or founder, it’s likely that you don’t have time to manage every aspect of marketing yourself – which is where hiring an outsourced marketing director comes in. […]
6 Traits of Successful Marketing Leadership
Doing marketing is not the same as leading marketing. A memorable campaign, an emotional ad, or an inspiring video are all great examples of doing marketing well. But true marketing success requires something else: bold marketing leadership. In this article, we’ll take a look at what makes a great marketing leader and identify some of the […]
Hiring A Virtual CMO
With so many moving parts and ever-changing best practices, it can be difficult to keep up with the latest trends and technologies, but a CMO can help. The problem? CMOs are expensive! One of the latest trends in business is the hiring of a virtual CMO. This helps where bringing one on full-time is a […]
Marketing Director vs. Chief Marketing Officer
There’s a common misconception that the title Marketing Director and Chief Marketing Officer are interchangeable. While there is some crossover, the two roles are actually quite different. If you’re thinking of making a change in your marketing department, it’s important to understand the differences between the two positions. This blog post will outline the key […]