Digital marketing and business growth specialist Jake Shand, has established a remarkable track record in propelling businesses to new heights. His multifaceted expertise encompasses brand management, product innovation, digital strategy, and commercial management, all underpinned by a deep understanding of consumer values and customer experience. Jake’s strategic vision and execution have been instrumental in driving significant business growth, enhancing profit margins, and maximising returns on investment.
In the realm of marketing, Jake’s transformative approach stands out. He masterfully leveraged a mix of compelling content and targeted paid advertising, resulting in a staggering 1440% increase in social media followers. This growth translated from less than 5,000 to over 70,000 followers, which in turn catalysed a 350% surge in live event sales. This achievement not only enhanced the brand’s digital presence but also generated over £600,000 in annual revenue.
Jake’s impact on membership growth is equally impressive. His strategies led to a 13.3% increase in membership numbers, growing from 750,000 to 900,000 members. This expansion played a pivotal role in driving continuous revenue growth, notably a 20% increase amounting to $560,000. Furthermore, his efforts led to a 50% hike in advertising subscriptions for small and medium-sized businesses, contributing to a significant annual turnover of $3.06 million for Neighbourly.
His proficiency in New Product Development (NPD) also shines through his professional milestones. Jake’s initiative in creating and launching fitness products culminated in an extraordinary $1 million in sales within the first 12 months. This success story underscores his ability to identify market needs and transform ideas into profitable products.
As a digital marketing and business growth specialist, Jake’s career is a testament to his exceptional ability to blend strategic marketing with business acumen, resulting in substantial growth and success across various business sectors.