Rebuild your commercial engine — and deliver predictable, growing revenue that the board can plan around.
B2B businesses with revenues between £2m and £30m where revenue has plateaued, pipeline visibility is poor, or sales and marketing are not aligned.
Fractional Sales Director + Fractional CMO
Revenue plateaus in B2B businesses almost always have the same structural cause: the commercial engine has not been redesigned for the next growth phase.
The sales team that worked brilliantly at £3m revenue does not have the process discipline, market coverage, or account management rigour to grow to £10m.
The marketing approach that generated initial customers does not scale to fill a pipeline of the size the next growth stage requires.
And because sales and marketing are not aligned — different definitions of a qualified lead, different views on what the ideal customer looks like, different ideas about what the commercial priority is — both functions are working hard but not working together.
Revenue Engine is a joint Sales Director and CMO programme that rebuilds the commercial engine from first principles — aligning sales and marketing around a shared strategy, deploying a disciplined pipeline management process, and building the demand generation capability that delivers consistent, qualified leads into a well-run sales process.
Commercial audit and alignment: the fractional Sales Director and CMO jointly audit the current pipeline, marketing performance, sales process, and go-to-market strategy. A shared Ideal Customer Profile is agreed, pipeline metrics are established, and the commercial strategy is aligned between the two functions for the first time. Quick wins identified and implemented: the highest-converting sales activities intensified, the lowest-performing marketing channels paused.
Revenue engine operational: pipeline reporting in place and accurate, demand generation programme live and generating qualified leads into the sales process, sales team working to a shared qualification framework, and CRM being used as a revenue management tool. Forecast accuracy improving and the board receiving reliable revenue visibility for the first time.
Sustainable growth established: the commercial engine is self-sustaining — consistent demand generation, disciplined pipeline management, and a sales team that performs to a standard the business can rely on. Exit from programme with a 12-month commercial plan handed to the board and the commercial team performing independently.
Revenue Engine is priced from £4,500 to £7,500 per month for the two-director programme over four to eight months — significantly below the cost of a single permanent Sales Director or Marketing Director hire, and a fraction of the combined cost of two senior commercial hires. The return on investment is direct: a business that increases revenue by £1m against a programme cost of £50,000 achieves a 20x return in year one alone.
Revenue Engine is a packaged six- to twelve-month engagement for UK businesses where commercial growth has stalled and the marketing and sales engine needs to be rebuilt. It combines a fractional CMO, a fractional Sales or Commercial Director, and supporting analytical and operational input to professionalise demand generation, sales process, pricing, and retention — tied to specific revenue, margin, and pipeline outcomes.
It is designed for ambitious SMEs and scale-ups between £5 million and £100 million revenue where growth has flatlined, sales cycles are lengthening, win rates are falling, or marketing investment is producing diminishing returns. It is also commonly used by PE-backed businesses where the value-creation plan depends on a step-change in commercial performance and the in-house leadership team does not have the bandwidth to drive it.
Revenue Engine covers ideal customer profile, market positioning, pricing strategy, channel mix, demand generation, sales process and pipeline discipline, conversion economics, customer retention, key account management, agency and channel partner management, and the commercial KPIs the board sees. The programme is heavily outcome-oriented — each work-stream is tied to a specific commercial metric the business wants to move.
A Transformation Lead with strong commercial background chairs the programme, supported by a fractional CMO and a fractional Sales or Commercial Director. The fractional team acts as the senior commercial leadership during the engagement, attends board and revenue meetings, and holds the in-house marketing and sales functions accountable for the agreed milestones.
Revenue Engine is typically £15,000 to £25,000 per month depending on the size of the business, the maturity of the existing commercial function, and the scope of the engagement. The fee covers the Transformation Lead and the participating fractional directors. Most clients view the cost as a fraction of the commercial uplift the engagement delivers in the year following completion.
A fractional CMO is the right choice when marketing strategy and execution is the primary issue. Revenue Engine is the right choice when both marketing and sales need to be rebuilt in tandem, with one accountable leadership team driving them together. Revenue Engine also includes the Transformation Lead, formal milestone reporting, and explicit cross-functional accountability — a heavier engagement model than a single fractional director.
Book a discovery call to discuss whether Revenue Engine is right for your business.