Free Resources for Business Leaders

Practical playbooks and guides designed to help CEOs, founders, and managing directors build, manage, and optimise critical business functions — without the jargon.

Playbook • 8 Pages

The Business Leaders Playbook for Commercial

This playbook shows business leaders how to build and execute a commercial strategy that drives sustainable revenue growth. Covers market positioning, pricing, channel strategy, and account development — with practical frameworks to connect each element to measurable outcomes.

Best for: MDs, CEOs, Commercial Directors, Revenue Leaders

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Playbook • 9 Pages

The Business Leaders Playbook for Data

Helps leaders treat data as a genuine business asset rather than a back-office function. Walks through building a data strategy — covering governance, analytics priorities, system architecture, and building a culture where decisions are driven by evidence rather than gut feel.

Best for: MDs, CEOs, CTOs, Operations Leaders

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Playbook • 8 Pages

The Business Leaders Playbook for Engineering

Bridges the gap between technical delivery and business strategy, helping leaders get more from their engineering function without needing a deep technical background. Covers roadmap planning, balancing new development against technical debt, quality standards, and team structure.

Best for: MDs, CEOs, CTOs, Engineering Managers

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Playbook • 24 Pages

The Business Leaders Playbook for Finance

A practical guide for CEOs, founders, and managing directors who are responsible for the finance function but are not finance professionals. Covers cash flow, management accounts, budgeting, financial controls, and when to bring in a Part-Time Finance Director.

Best for: MDs, CEOs, Founders, COOs

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Playbook • 10 Pages

The Business Leaders Playbook for HR

Helps leaders build a people strategy that directly supports business performance — covering recruitment, onboarding, performance management, and succession planning. Addresses the practical risks of poor HR practice, including high turnover and employment tribunal exposure.

Best for: MDs, CEOs, Founders, COOs

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Playbook • 32 Pages

The Business Leaders Playbook for IT

A practical guide to building, managing, and optimising your IT function for strategic advantage. Covers IT strategy, cybersecurity, cloud migration, digital transformation, vendor management, and when to bring in an IT Director.

Best for: MDs, CEOs, Finance Leads, IT Managers

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Playbook • 34 Pages

The Business Leaders Playbook for Marketing

A comprehensive guide to building, managing, and optimising your marketing function for sustainable growth. Covers brand positioning, digital marketing, content strategy, lead generation, marketing budget and ROI, and when to bring in a Marketing Director.

Best for: MDs, CEOs, Sales Directors, Marketing Managers

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Playbook • 33 Pages

The Business Leaders Playbook for Operations

A comprehensive guide to building, managing, and optimising your operations for efficiency, scalability, and sustainable growth. Covers process mapping, supply chain management, lean operations, workforce planning, and when to bring in an Operations Director.

Best for: MDs, CEOs, COOs, Operations Managers

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Playbook • 8 Pages

The Business Leaders Playbook for Procurement

Reframes procurement as a strategic lever for improving profitability, not just a buying function. Guides leaders through spend analysis, supplier management, category strategy, and process design — with the goal of reducing costs and getting more value from key vendor relationships.

Best for: MDs, CEOs, COOs, Finance Directors

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Playbook • 23 Pages

The Business Leaders Playbook for Sales

The most comprehensive playbook in the series, covering 16 chapters on building a structured, scalable sales function. Addresses sales strategy, pipeline management, team structure, pricing, key account management, and when to bring in a Sales Director.

Best for: MDs, CEOs, Founders, Commercial Directors

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