David Bailey

Managing Director, Leadership Services

Illustration of the Leadership Services director network coming together to back UK businesses

About David

David Bailey is the Managing Director of Leadership Services, a UK consultancy that places fractional and interim C-suite directors with growing SMEs and mid-market businesses.

David founded Leadership Services to give owner-led UK businesses access to seasoned C-suite leadership without the cost or commitment of a full-time hire. The firm now maintains a network of more than 500 vetted directors across finance, marketing, technology, operations, commercial, product, and people functions, working with clients from £1m revenue family businesses through to £100m+ private equity-backed groups.

Before founding the consultancy, David spent more than two decades in senior IT and transformation roles across professional services, healthcare, and the public sector. That operating experience underpins how Leadership Services thinks about director placement — the firm is run by an operator who has sat in the chairs it now fills.

Areas of expertise

  • The UK fractional and interim executive market — day rates, monthly retainers, total cost of ownership, and when each engagement model fits.
  • SME and mid-market governance — when boards should hire NEDs, fractional directors, interim directors, or permanent appointments.
  • IT leadership and digital transformation — over twenty years of hands-on practice across multi-site operations, M&A integration, and ERP implementation.
  • Founder-led business strategy — supporting owner-managers through growth, fundraise, and exit preparation.

Published research

David is the lead author of the UK Fractional Director Rate Report 2026 — an independent benchmark covering day rates, monthly retainers, and total cost of ownership across seven C-suite functions in the UK. The report draws on five 2026 industry surveys and the firm’s own placement data.

Speaking and media

David provides commentary on the UK fractional director market for trade press, podcasts, and industry events. Media enquiries: [email protected] or call +44 7841 060 075.

Editorial standards

Every article published on Leadership Services is written or reviewed by David Bailey. We do not publish AI-generated commentary, sponsored content, or affiliate posts. Where data points appear in our articles or reports, sources are cited inline and external authority links go only to recognised UK institutions (CIPD, GOV.UK, ICAEW, ICAS, FRC, ONS, Bank of England, NCSC, ICO) or peer-reviewed publications. We never link to or cite competitor consultancies.

Article freshness is reviewed monthly. Where we revise a piece materially, the modified date is updated and changes are listed in the article footer.

Recent writing by David

David writes regularly on the UK fractional director market, executive cost benchmarks, and board-level decision-making for SME and mid-market businesses.

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Talk to David about a fractional director

If you’re weighing up whether a fractional or interim engagement is right for your business, David is happy to take a 30-minute call.