Rebuild your commercial engine — and deliver predictable, growing revenue that the board can plan around.
For
B2B businesses with revenues between £2m and £30m where revenue has plateaued, p
Team
Fractional Sales Director + Fractional CMO
Duration
4–8 months
Investment
£4,500–£7,500/month
Revenue plateaus in B2B businesses almost always have the same structural cause: the commercial engine has not been redesigned for the next growth phase. The sales team that worked brilliantly at £3m revenue does not have the process discipline, market coverage, or account management rigour to grow to £10m. The marketing approach that generated initial customers does not scale to fill a pipeline of the size the next growth stage requires. And because sales and marketing are not aligned — different definitions of a qualified lead, different views on what the ideal customer looks like, different ideas about what the commercial priority is — both functions are working hard but not working together.Revenue Engine is a joint Sales Director and CMO programme that rebuilds the commercial engine from first principles — aligning sales and marketing around a shared strategy, deploying a disciplined pipeline management process, and building the demand generation capability that delivers consistent, qualified leads into a well-run sales process.
Commercial audit and alignment: the fractional Sales Director and CMO jointly audit the current pipeline, marketing performance, sales process, and go-to-market strategy. A shared Ideal Customer Profile is agreed, pipeline metrics are established, and the commercial strategy is aligned between the two functions for the first time. Quick wins identified and implemented: the highest-converting sales activities intensified, the lowest-performing marketing channels paused.
Revenue engine operational: pipeline reporting in place and accurate, demand generation programme live and generating qualified leads into the sales process, sales team working to a shared qualification framework, and CRM being used as a revenue management tool. Forecast accuracy improving and the board receiving reliable revenue visibility for the first time.
Sustainable growth established: the commercial engine is self-sustaining — consistent demand generation, disciplined pipeline management, and a sales team that performs to a standard the business can rely on. Exit from programme with a 12-month commercial plan handed to the board and the commercial team performing independently.
Revenue Engine is priced from £4,500 to £7,500 per month for the two-director programme over four to eight months — significantly below the cost of a single permanent Sales Director or Marketing Director hire, and a fraction of the combined cost of two senior commercial hires. The return on investment is direct: a business that increases revenue by £1m against a programme cost of £50,000 achieves a 20x return in year one alone.
Revenue Engine is delivered by fractional directors who own outcomes, not consultants who deliver recommendations. Your fractional Sales Director joins as the de facto head of sales: running pipeline reviews, coaching the team, owning the forecast, and accountable to the board for revenue performance. Your fractional CMO owns the marketing strategy and demand generation programme, holds agencies accountable, and reports to the board on pipeline contribution. This is embedded, accountable leadership — not an external advisory relationship.
In some cases, yes — particularly when the existing Sales Director is strong operationally but lacks the seniority or experience to design and execute a commercial strategy for the next growth phase. In these cases, the fractional Sales Director operates at a strategic level above the existing sales leadership — owning the go-to-market strategy, structuring the commercial plan, and coaching the Sales Director as part of the programme. In others, the audit phase of the programme clarifies that the existing Sales Director is the right person with the right support — and the fractional director pivots to a coaching and programme governance role.
Yes — new market entry and product launches are among the most high-stakes commercial situations where the aligned Sales Director and CMO model adds the most value. The fractional CMO designs the go-to-market strategy and positioning for the new market or product, while the fractional Sales Director builds the sales approach, territory design, and process required to capture it. Having both functions aligned from the start — rather than marketing generating demand and sales being unprepared to convert it — is the most common source of failed market launches in B2B businesses.
Revenue Engine is specifically designed for B2B businesses — where the pipeline management, sales process, and account-based marketing disciplines of the programme are most relevant. For B2C businesses, the commercial challenges are different — typically centred on customer acquisition cost, retention, and channel optimisation — and are better addressed through an individual fractional CMO engagement rather than the Revenue Engine programme.
No specific CRM is required — the programme works with whatever technology you have in place, and part of the early programme work is assessing whether your existing tools are fit for purpose. If a CRM upgrade or implementation is required, the fractional Sales Director leads that as part of the programme. Many of our Revenue Engine clients begin without a functioning CRM and finish with one that is embedded in daily practice and generating genuine commercial intelligence.
Book a discovery call to discuss whether Revenue Engine is right for your business.
